UI UX What is it and how does it enhance customer experience?

In the world of digital design, the concepts of user interface (UI) and user experience (UX) emerge as essential elements that greatly influence the success of any application or website. The term UI refers to the design of interactive elements that the user interacts with, such as buttons, menus, and icons, while UX is about how the user experiences these elements, and how easy and effective he is to use the product. Focusing on improving both UI and UX is essential to ensure user satisfaction and increase their interaction with the product. In this article, we will explore what UI and UX are and their importance in designing digital products. Just follow along with us. Read to the end.