In the world of digital marketing, search engine optimization (SEO) is a vital tool for the success and growth of any website. With the increasing number of websites on the Internet, it has become necessary for website owners to be able to appear on the first pages of search results to ensure reaching their target audience, and it requires optimization. Search engines provide a deep understanding of how search engines work, in addition to knowledge of search engine optimization requirements, from choosing appropriate keywords to improving content and user experience, and through this article we review search engine optimization requirements and best practices that can help enhance your site’s visibility and increase traffic. So, just keep reading with us until the end.