Managing an Instagram account

Managing an Instagram Account Professionally to Achieve Your Business Goals! Fact or Fiction?

In this article, we’ll explore together the importance of managing your Instagram account, key steps for professional account management, best practices, and more. Stay with us!

Instagram has become more than just a social platform; it is an open window to a world filled with business opportunities and direct customer communication. With over a billion active monthly users, Instagram provides fertile ground for brands looking to build a strong identity, increase awareness, and achieve tangible growth.

But have you ever thought about the impact that professional management of your Instagram account can have? This is where "Be Digital", a specialist in digital marketing, comes in to turn your accounts into inspiring and effective platforms.

Why Do You Need Professional Instagram Management?

It might seem simple: post a photo or video and gather likes. However, the truth is far from that. Effective Instagram management requires well-thought-out strategies, boundless creativity, and meticulous performance analysis.

Without professional management, here are some challenges you might face:

• Lack of engagement: The content may be good but doesn’t reach the target audience.
• Poor planning: Random posting weakens your brand’s visual identity.
• Weak advertising campaigns: Investing in ads without a clear strategy wastes resources.
  
  
  

Instagram Account Management Tools

Managing Instagram involves various categories of tools:

1. Post Scheduling Tools

• Later: Among the most popular tools for scheduling posts. It features a user-friendly interface and advanced collaboration features.
• Hootsuite: A comprehensive social media management tool, including Instagram. Allows post scheduling, mention monitoring, and performance analysis.
• Buffer: Another post-scheduling tool, known for its simplicity and ease of use.
  
  

2. Performance Analysis Tools

• Iconosquare: Offers detailed analytics about your account, such as follower growth, post performance, and competitor analysis.
• Sprout Social: A complete social media management tool with robust Instagram analytics.
• Google Analytics: Connect your Instagram account to Google Analytics for deeper insights into traffic and sales.
  
  

3. Community Management Tools

• Sprout Social: In addition to analytics, helps manage messages, comments, and interaction with followers.
• Agorapulse: Provides a unified inbox for all your social media accounts.
  
  

4. Hashtag Research Tools

• RiteTag: Helps you find hashtags related to your brand and increase the reach of your posts.
• Hashtagify.me: Another hashtag research tool, providing analytics on the performance of different hashtags.
  
  

5. Photo and Video Design Tools

• Canva: A user-friendly design tool offering templates to create attractive images and videos for Instagram.
• Adobe Spark: Another design tool that allows you to quickly create professional images and videos.
  
  
  

How to Manage an Instagram Account Professionally

1. Convert Your Account to a Business Profile

Why? A business profile gives you access to additional features like analytics tools (Insights), targeted ad creation, and adding direct contact buttons (e.g., call or email).

Steps to Convert:

• Go to account settings.
• Choose "Switch to Professional Account."
• Follow the steps to select the account type (business or public figure).
• Add contact information such as email and phone number.

Additional Benefit:
You’ll gain clear insights into your audience, including demographics, location, and activity times.

2. Optimize Your Account

Essential elements for optimization:

• Profile Picture: Choose an image that reflects your brand identity, such as a company logo. Ensure it is clear and high-quality.
• Bio: Keep it concise and informative. Mention your offerings and add a key link (e.g., your website or a specific campaign).

Example:
"Digital Marketing Company 🌍 | 15 years of experience in the GCC market | Contact us now 🔗"

• Organizing Highlights: Use story highlights to categorize permanent content like services, testimonials, or promotions.
  
  

3. Define Your Target Audience

Why is the target audience important?
Your account won’t succeed if the content isn’t directed at the right audience.

How to define your audience:

• Identify the age group you want to target (e.g., 18-30-year-olds).
• Study your audience's interests (e.g., travel, fashion, sports).
• Use Instagram’s analytics tools to better understand your audience's interactions.
  
  

4. Create a Content Strategy

Importance of Strategy:
It helps you present organized and diverse content that ensures continuous audience engagement.

How to Create a Strategy:

• Set your goals: Do you aim to increase sales, engagement, or brand awareness?
• Choose Content Types:
  • Attractive photos.
  • Short videos (Reels) highlighting a product or service.
  • Daily stories (Stories) to update your audience on offers or events.
• Publishing Schedule:
  • Post regularly (e.g., 3-4 times weekly).
  • Choose times when your audience is most active.
    
    

5. Create Distinctive Content

Why is uniqueness important?


Unique content captures attention and leaves a positive impression on followers.

How to Create Unique Content:

• Use professional design tools like Canva or Photoshop to create high-quality visuals and videos.
• Add visual identity elements (specific colors and logo).
• Use catchy headlines and clear, simple language.

This approach ensures a structured yet dynamic management plan for your Instagram account. For further assistance, reach out to Be Digital today, and let us elevate your online presence!