Managing an Instagram account

Instagram account management professionally achieves your commercial goals!, Is this a fact or a lie? This article is absent, we will discover together the importance of managing the Instagram account, the most important steps for the Insaram account management professionally, the best practices and more, follow us.

 

Instagram has become more than just a social platform; It is an open window for a world full of commercial opportunities and direct communication with customers. Being more than a billion monthly active users, Instagram provides a fertile environment for brands that seek to build a strong identity, raise awareness, and achieve tangible growth.

 

However, have you ever thought about the size of the impact that the professional management of your Instagram account can cause? Here comes the role of Be Digital, which specializes in digital marketing, to convert your accounts into inspiring and effective platforms.

 

 

Why Do You Need Professional Instagram Management?

 

It might seem simple: post a photo or video and gather likes. However, the truth is far from that. Effective Instagram management requires well-thought-out strategies, boundless creativity, and meticulous performance analysis.

 

Without professional management, here are some challenges you might face:

 

• Lack of engagement: The content may be good but doesn’t reach the target audience.
• Poor planning: Random posting weakens your brand’s visual identity.
• Weak advertising campaigns: Investing in ads without a clear strategy wastes resources.
  
  
  

Instagram Account Management Tools

Managing Instagram involves various categories of tools:

 

Post Scheduling Tools

 

• Later: Among the most popular tools for scheduling posts. It features a user-friendly interface and advanced collaboration features.
• Hootsuite: A comprehensive social media management tool, including Instagram. Allows post scheduling, mention monitoring, and performance analysis.
• Buffer: Another post-scheduling tool, known for its simplicity and ease of use.
  
  

Performance Analysis Tools

 

• Iconosquare: Offers detailed analytics about your account, such as follower growth, post performance, and competitor analysis.
• Sprout Social: A complete social media management tool with robust Instagram analytics.
• Google Analytics: Connect your Instagram account to Google Analytics for deeper insights into traffic and sales.
  
  

Community Management Tools

 

• Sprout Social: In addition to analytics, helps manage messages, comments, and interaction with followers.
• Agorapulse: Provides a unified inbox for all your social media accounts.
  
  

Hashtag Research Tools

 

• RiteTag: Helps you find hashtags related to your brand and increase the reach of your posts.
• Hashtagify.me: Another hashtag research tool, providing analytics on the performance of different hashtags.
  
  

Photo and Video Design Tools

 

• Canva: A user-friendly design tool offering templates to create attractive images and videos for Instagram.
• Adobe Spark: Another design tool that allows you to quickly create professional images and videos.
  
  
  

How to Manage an Instagram Account Professionally

1. Convert Your Account to a Business Profile

Why? A business profile gives you access to additional features like analytics tools (Insights), targeted ad creation, and adding direct contact buttons (e.g., call or email).

 

Steps to Convert:

• Go to account settings.
• Choose "Switch to Professional Account."
• Follow the steps to select the account type (business or public figure).
• Add contact information such as email and phone number.

Additional Benefit:
You’ll gain clear insights into your audience, including demographics, location, and activity times.

2. Optimize Your Account

Essential elements for optimization:

 

• Profile Picture: Choose an image that reflects your brand identity, such as a company logo. Ensure it is clear and high-quality.
• Bio: Keep it concise and informative. Mention your offerings and add a key link (e.g., your website or a specific campaign).
• Organizing Highlights: Use story highlights to categorize permanent content like services, testimonials, or promotions.
  
  

3. Define Your Target Audience

Why is the target audience important? Your account won’t succeed if the content isn’t directed at the right audience.

 

How to define your audience:

• Identify the age group you want to target (e.g., 18-30-year-olds).
• Study your audience's interests (e.g., travel, fashion, sports).
• Use Instagram’s analytics tools to better understand your audience's interactions.
  
  

4. Create a Content Strategy

Importance of Strategy: It helps you present organized and diverse content that ensures continuous audience engagement.

 

How to Create a Strategy:

• Set your goals: Do you aim to increase sales, engagement, or brand awareness?
• Choose Content Types:
  • Attractive photos.
  • Short videos (Reels) highlighting a product or service.
  • Daily stories (Stories) to update your audience on offers or events.
• Publishing Schedule:
  • Post regularly (e.g., 3-4 times weekly).
  • Choose times when your audience is most active.
    
    

5. Create Distinctive Content

The importance of excellence: Distinguished content attracts attention and leaves a positive impression on followers.

How to create a distinctive content?

• Use professional design tools like Canva or Photoshop to create high quality images and videos.
• Add optical identity elements (specific colors and logo).
• Make the titles striking and use a clear and simple language.

 

6. Interacting with the audience

 

Interacting with the audience creates a sense of confidence and belonging.

 

How to interact?

• Respond to comments and messages as quickly as possible.
• Ask your audience to participate with questionnaires or questions in stories.
• Encourage followers to share their experiences with your products or services.

 

7. Performance analysis periodically

 

The importance of analysis: You can understand what succeeds and what needs to be improved.

 

How to analyze?

• Use the Insights tool inside the account.
• Watch the access rate and interaction.
• Select the posts that have the highest interaction and focus on creating similar content.

 

Additional advice

 

• Use the hashtags carefully: make them related to the content and specific.
• Cooperation with the influencers in your field to reach a broader audience.
• Provide exclusive competitions or offers to increase the reaction.

 

By following these steps in detail, you can manage an Instagram account professionally and achieve your marketing goals effectively and sustainable.

 

 

The most common problems in the Instagram account management

 

Although Instagram is one of the most popular and easy to use platforms, there are many challenges facing account managers. These problems may negatively affect the growth of the account and achieve the required goals. Here are the most common problems and how to overcome them:

 

1. Weak interaction with content

 

The problem: The published content may not get the expected interaction (likes, comments, posts), despite the effort made in its establishment.

Reasons:

• Not knowing the target audience.
• Spread unattractive or duplicate content.
• Publishing at inappropriate times.

the solution:

• A public analysis using Insights tools.
• Providing valuable and varied content that is commensurate with the interests of the followers.
• Choose the best publishing times based on the audience's activity

 

2. The followers are constantly losing

 

Problem: Note the continuous decrease in the number of followers.

Reasons:

• Spreading irregular or inappropriate content.
• Increase the publication in a boring or disturbing way.
• Not interacting with the audience.

the solution:

• Set a regular and varied content plan.
• Keep communicating with followers through responses to comments and messages.
• Provide an added value to followers such as tips, offers, or new information.

 

3. Poor content quality

 

The problem: The weak -quality content is a major reason for not attracting the audience.

Reasons:

• Use low -quality images or videos.
• Random and inconsistent design.

the solution:

• Use professional design tools like Canva or Photoshop.
• Depend on good imaging equipment to improve the quality of photos and videos.
• Keep a consistent visual identity for the account.

 

4. Instagram algorithms do not understand

 

The problem: Not achieving content for adequate spread due to the ignorance of Instagram algorithms.

Reasons:

• Use inappropriate hashtags.
• Not interacting with the audience.
• Ignore the use of platform features such as Reels and stories.

the solution:

• Use common and content hashtags.
• Take advantage of all the features of Instagram to enhance content access.
• Keep the daily interaction with the followers.

 

5. Lack of analysis and follow -up

 

Problem: Not to review the performance of publications to find out strengths and weaknesses.

Reasons:

• Dependence on guessing instead of data.
• Do not use available performance analysis tools.

the solution:

• Review Insights regularly to know the performance of the posts.
• Invest in external analysis tools like Hootsuite or Sprout Social for a comprehensive analysis.

 

6. Dependence on ads only

 

The problem: Some accounts are excessively dependent on the paid ads to attract followers, which leads to a lack of organic interaction.

Reasons:

• Basic content weakness.
• Lack of interest in the current audience.

the solution:

• Focus on improving organic content to form a strong relationship with the audience.
• Make ads supporting the account, not the only way to grow.

 

7. Repeating errors in account management

 

The problem: Not learning from previous errors, which leads to continued failure.

Reasons:

• The absence of a clear plan for management.
• Not reviewing the performance regularly.

the solution:

• Set a clear strategic plan for content and post.
• Watch the performance regularly and adjust strategies based on the results.

 

8. Targeting an inappropriate audience

 

The problem: Attracting followers who are not interested in the content or the services provided.

Reasons:

• Use public and inaccurate hashtags.
• Promoting a random audience in ads.

the solution:

• Select your target audience precisely before creating any content or advertising campaign.
• Use keywords and hashtags that fit the audience's interests.

 

9. Overcoming competitors

 

The problem: Not to follow the competing accounts leads to poor ability to develop and innovate.

Reasons: Focus only on the personal account without looking at the market.

the solution:

• Review competitors' accounts periodically.
• Inspires new ideas from the successful strategies they use.

 

10. The absence of innovation and renewal

 

The problem: Feeling followers are bored due to refined or traditional content.

Reasons:

• Not using new Instagram tools and features.
• Provide the same type of content over and over again.

the solution:

• Try creating new content such as RELS or competitions.
• Listen to the audience's comments and suggestions to develop ideas.

 

Instagram account management services provided by Be Digital

 

When you deal with Be Digital, you are dealing with a team of experts who understand Instagram details and turn your account into an effective tool to achieve your marketing goals. We offer you:

 

• Comprehensive account analysis: current performance evaluation and identification points.
• Attractive optical content design: High quality photos and videos are in line with your brand identity.
• Advertising Campaign Management: From planning the strategy to implementation and analyzing results.
• Interacting with the audience: responding to comments and messages quickly and professional.
• Periodic analytical reports: to understand the performance of the account and make decisions based on data.

 

Instagram account management strategies

 

In Be Digital, we believe that success does not come by chance. Therefore, we use studied strategies to convert your account into an inspiring platform.

 

• Content planning and schedule: to ensure regular and consistent publication.
• The use of stories: to increase the interaction and highlight your products or services.
• Take advantage of Reels: offering a short and attractive content that reaches the largest possible number of users.
• Choose the appropriate hashtag: to reach a broader and specified audience at the same time.

 

How does Be Digital help you achieve your goals?

 

When you choose the 'Be Digital', you choose a partner that helps you:

 

• Increased real followers: who are interested in what you offer.
• Improving the reaction rate: through content that attracts attention and raises the debate.
• Building a close relationship with customers: through continuous communication and inspiring content.

 

Our successes talk about us

 

Over the years, we managed many brands accounts and achieved tangible results. Whether it is to increase followers or improve sales, our customer certificates are the best evidence of the quality of our services.

 

How does your journey begin towards excellence?

 

All you have to do is contact the Be Digital team. We will listen to your needs, and set a dedicated plan that will achieve your goals. We do not offer empty promises, but rather we provide results that inspire you and inspire your audience.

 

Let's start together a new success story

 

Your Instagram account can be more than just a platform; It can be a success story. With Be Digital, you will get the perfect partner who turns your thoughts into reality. Let's start today and open a new window for a world full of creativity and opportunities.

 

If you are ready to excel, call the Be Digital now and let's make a difference together!