Applications of artificial intelligence in marketing are considered among the most prominent innovations that have brought about a radical change in how companies interact with their customers. By analyzing big data, artificial intelligence provides accurate insight that contributes to making strategic decisions. Which increases revenues, and marketers today increasingly rely on these applications to complete operations and analyze customer behavior. Which enhances the user experience and contributes to achieving better results. Through the following lines, we will learn about the advantages of artificial intelligence applications in electronic marketing, so continue reading with us until the end.